- Group Base
- Red Fuji Apple
- Kiwi Fruit
Shaanxi is short for "Shaan” or “Qin”. Shaanxi Province is located in middle part of China and middle reaches of the Yellow River. It’s south to Hanjiang River Basin, a tributary of the Yangtze River, and QinBa Mountain Area in the upper reaches of Jialing River. Xi’an, the capital of Shaanxi, is located in the hinterland of China and the middle reaches of the Yellow River and is adjacent to Shanxi and Henan in the East, Ningxia and Gansu in the West, Sichuan, Chongqing and Hubei in the South, Inner Mongolia in the North. Xi’an lies between 105 ° 29 ′ - 111 ° 15 ′ E and 31 ° 42 ′ - 39 ° 35 ′ N with the total area of 205,600 km2. Both the datum point of China's longitude and latitude and the national time service center of Beijing time are located in Shaanxi Province.
The terrain of Shaanxi Province is high in the
north and north and low in the middle, which is composed of plateau, mountain,
plain and basin. The Loess Plateau, accounting for 40% of the land area of the
whole province, crosses the Yellow River and the Yangtze River as well as three
climate zones. The Great Wall area in the north of Shaanxi belongs to the
monsoon climate in the middle temperate zone. Guanzhong and most north Shaanxi
belong to the warm temperate monsoon climate. South Shaanxi belongs to north
subtropical monsoon climate. The terrain of Shaanxi Province is narrow and
short in both east and west and narrow and long in both south and north.
Shaanxi Province covers 10 latitudes and three climate zones (north subtropical
semi-humid climate, warm temperate semi-humid climate, and temperate semi-arid
climate). Shaanxi Province is divided into three main blocks, north Shaanxi, Guanzhong
and south Shaanxi, from north to south. North Shaanxi is the center of
northwest Loess Plateau where there are ravine crisscross hills and deep soil
layers. The climate is semi humid and semi-arid.
??? Most rivers in Shaanxi Province are exorheic rivers that belong to the Yellow River and the Yangtze River systems, respectively. The area of the Yellow River basin in Shaanxi Province is 133,301 km2 and there are 2,524 rivers. The area of the Yangtze River basin in Shaanxi Province is 72,265 km2 and there are 1,772 rivers. There are few lakes in Shaanxi Province, except for Sanjianqiu Lake in QinBa Mountain Area, most of which are distributed in the wind-blown sand area along the Great Wall in north Shaanxi.
The general characteristics of climate are: warm and dry, less precipitation, rapid and unstable temperature rise, more windy and sandy weather in springs; hot and rainy with occasional drought in summers; cool and relatively moist, rapid temperature decline in falls; cold and dry, low temperature, rare rain and snow in winters. The annual average temperature of the whole province is 9-16℃ and the temperature decreases from south to north and from east to west. The annual average temperature of north Shaanxi is 7-12℃. The annual average temperature of Guanzhong is 12-14℃. The annual average temperature of south Shaanxi is 14-16℃. The annual average precipitation is 340-1,240mm. The precipitation is more in the south and less in the north. The south Shaanxi is the humid area. Guanzhong is the semi-humid area. North Shaanxi is the semi-arid area.
Our group has been comprehensively carrying out the construction of industrialization projects in the main provincial fruit production areas with focuses on the six main sections, including “seedling breeding, base demonstration, material and equipment, processing, storage and transportation, product marketing, scientific and technological support”. By now, our group has built the improved seedling bases of 100 thousand Mu with an annual output of more than 30 million quality seedling, the fruit industry demonstration bases of 200 thousand Mu and the fruit warehouses with the capacity of 220 thousand tons. It has started the construction of five major industrial parks of seedling technology, modern agricultural supplies, fruit industrial technology, fruit processing and trade logistics. 20 production & sales service centers have been established in Baota, Ansai, Yanchuan, Zichang and other cities. It has built Shaanxi Fruit E-commerce, big data and brand recommendation platforms, set 200 Shaanxi Fruit brand shops nationwide and made efforts to build “Shaanxi Fruit No.1”. While developing the business, our group has also been attaching much importance to CPC building, establishing and perfecting various organizations, carrying out activities, practicing internally, building images, creating the enterprise brands and developing elite teams. Now, there are 500 employees in our group, including 86 senior talents and 180 CPC members. There are 8 departments, 9 secondary affiliated companies and 50 three-level affiliated companies in our group with the business covering 10 cities and 50 counties around the province and asset increment more than 2 billion Yuan.
Our group plans to invest RMB 20 billion Yuan within five years, build fruit industry bases of 500 thousand Mu and modern fruit warehouses with the capacity of 500 thousand tons, produce 120 million seedlings, establish 100 production & sales service stations, set 2,000 Shaanxi Fruit brand shops and 1,000 Shaanxi Fruit agricultural supply shops, lead the increment of RMB 10 billion Yuan in the provincial fruit industry, solve the main problems in the fruit industrial chain, promote the transformation, upgrading, quality and efficiency improvement of fruit industry, facilitate the industrial poverty alleviation and rural revitalization.
Red Fuji Apple
Shaanxi Apple is a world-famous brand and is honored as a national gift whose yield and quality rank first in China. Shaanxi is the world’s best apple production area recognized by FAO as well as the largest area of centralized planted apples in the world. It is the iconic product of Chinese national geography and the protection scope of geographic icon is located at 34°38′—37°02′N and 105°35′—110°37′E and the center of the northwest Loess Plateau. The majority of geomorphic features are plateau gullies.
Loess Plateau is more than the only apple growing area that meets the requirements of 7 indexes of the most suitable area among the five Chinese apple production areas. In this area, the temperature difference between day and night is large and the daily temperature difference is 11.8-16.6 ℃. The fruit trees accumulate more nutrients during daytime and consume less at night. Hence, the fruits store much more sugar and better flavor.
Shaanxi Apple grows in the Loess Plateau with high altitude, sufficient illumination, large temperature difference between day and night and deep soil layers. The unique natural conditions gift Shaanxi Apple with the quality features of “bright color, thick cuticle, crispy flesh, moderate sour and sweet, resistance to storage and transportation”. Speaking of the production area, the altitude is 800-1,200m and the illumination intensity is 3,500-50,000m. The annual sunshine duration is 2,200-2,400 hours where that of August and September is above 300 hours. The altitude is moderate and the illumination resources are sufficient so the fruits are brighter in color, thicker in wax layer, more in sugar, acid, Vitamin-C and other nutrient contents, greater in hardness and cleaner in fruit surface. The soil in Shaanxi Apple production areas is loessial soil. The soil layer is thick and the loessial soil covers 80-200m. Furthermore, the soil is loose in texture, strong in permeability, water storage and fertilizer conservation, and rich in potassium, magnesium, calcium, zinc and other trace elements that are beneficial to human health, facilitating the growth of apple roots and guaranteeing the water and nutrients required by tree and fruit growth and development, which is the fundamental conditions for improving fruit quality and forming the characteristics of Shaanxi Apple. In the Shaanxi Apple production areas, the annual rainfall is 560-750mm, which is moderate. The air humidity is relatively low, not conducive to the occurrence and reproduction of various diseases and pests, so there are fewer types of fruit tree diseases and pests and slighter harm. The drug application in orchards is lower in concentration and fewer in times. The moist required by apple production and development mainly depends on natural rainfall so the water source is clean and the fruits are safe and green. Meanwhile, it is a traditional agricultural production area with high environment quality, zero industrial pollution, apparent ecological conditions and location advantages.
Rodrick Drew, the president of International Society for Horticultural Science, said that Shaanxi has been recognized by FAO as the world’s best apple production area and the yield of Shaanxi Apple approximately accounts for 1/4 of China’s yield and 1/7 of world’s yield. Shaanxi is the largest main apple production area of China and 25% apple yield is from Shaanxi. Shaanxi is the largest area with centralized planted apples in the world and there is always one Shaanxi apple among every seven apples in the world. The scale, quality, brand, and market share of Shaanxi apple rank top in China while Shaanxi is the largest province of apple production in China and plays an important role in the world apple industry pattern.
On September 29, 2003, the former AQSIQ approved the implementation of origin area production protection on Shaanxi Apple.
As one of the best production areas of kiwi fruit, Mei County borders Qin Mountain in the south and crosses Wei River in the north with moderate climate and rainfall and thick and fertile soil layers. Since 1978, Mei County has started the germplasm resource investigation and artificial cultivation experiment and become one of the earliest areas of artificial kiwi fruit cultivation in China. Mei County has successively selected and introduced four main strains including MeiWei, ZhongHua, RuanZao and MaoHua as well as over 20 new excellent species including XuXiang, HaiWoDe, QinMei and HongYang so as to develop the green kiwi fruit series represented by XuXiang, HaiWoDe and CuiXiang, the red kiwi fruit series represented by HongYang, QiHong and ChuHong, and the yellow kiwi fruit series represented by HuaYou, JinYan and ZaoJin. Especially, XuXiang kiwi fruit, with the mixed fragrances of orange, strawberry, melon and pineapple, has a strong fragrance and sweet and sour taste.
On September 13, 2010, the Ministry of Agriculture and Rural Affairs of the PRC approved the implementation of registration protection of geographical icon of agricultural products on Mei County Kiwi Fruit.
On November 15, 2019, Mei County Kiwi Fruit was selected into Chinese agricultural brand catalogue.
Mei County Kiwi Fruit owns developed root system, strong branches, great vigor and strong resistance to adversity. The size of Mei County Kiwi Fruit is moderate and the shape is uniform, good-looking and neat. The fruit surface is clean and the flesh is delicate, fragrant, juicy, sweet and sour with the mixed fragrance of various fruits. The fruit core is small and the flesh is bright and colorful, such as green, red and yellow. There are a number of seeds and more than 1,000 seeds averagely in each fruit. It can be stored for about 30 days at room temperature and about 4-6 months at 0-1℃. Its shelf life is long and the average shelf life is more than ten days.
In the normal picking period, the soluble solids in Mei County Kiwi Fruit are more than 6.5% and the soluble solid contents after ripening can reach 19.2% with 117.6mg/100g Vitamin C, 1.28% total acid contents and 11.5% total sugar contents. The taste is unique and the nutrient value is high. There is abundant sugar, proteins, organic acids, vitamins, minerals and 17 amino acids required by human body and other nutrients in the flesh.